The Brand

Amaya Johne’ (Juh-nay) Designs is a brand that specializes in high-end, streetwear apparel. While investing in sustainability and resourcefulness, the stylized concept of the design process focuses on producing innovative creations through the use of fabric manipulation and structure. Whereas most of the inspiration is pulled from but not limited to, architecture and technology.

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The brand focuses on the utilization of personal experience attained through the process of limited supply to ensure quality control. This process is also done to maintain each project’s exclusiveness. To conclude, most of the innovative pieces are designed to allow customers to creatively reconstruct their garments providing a more personal connection and experience within the brands products. This approach is achieved through the concept of engineered apparel construction directed towards survival mode functions.

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Each piece is designed and handmade by Amaya Johne’ along with the creative process and product development. This includes; pattern-making, draping, sketching, fabric sourcing, production cutting, sizing, sampling , inspiration, and creative direction. The brand constructs pieces to replicate the client who is bold, unique, fun, and confident. As previously mentioned, each collection and release will be limited to maintain its exclusiveness.